Game Plan Acquires Career Development Platform The Athlete Book

WILMINGTON, Del. and GREENVILLE, N.C. – March 17, 2022

Game Plan, the leader in total athlete development, today officially announced that it has acquired The Athlete Book, an athlete employer and talent acquisition software company, a portfolio company of Integrity Square, a leading advisor and investor in the HALO sector. The addition further enhances Game Plan’s top career services platform for employers hiring athletes as they transition to life after sports.

Founded by talent acquisition expert and former Division-I athlete Ryan Drummond, The Athlete Book brings together athletes, educators, and brands through innovative virtual events and gamification of the recruiting process. It has been instrumental in connecting many of the 200,000 student-athletes who enter the job market each year with employers seeking exceptional talent.

Game Plan’s knowledge of today’s athletes is unmatched, which allows us to accelerate the career-building platform we’ve constructed to date,” said Drummond. “Our combined capabilities will put employers in front of athletes in compelling ways even earlier in the recruiting process.

Game Plan CEO Vin McCaffrey confirmed that integration of The Athlete Book into existing career services is underway.

“By focusing on the journey of the athlete, we’re able to offer unique opportunities for employers to engage athletes as they prepare for their next stage,” said McCaffrey. “We’ve made collegiate student-athlete and professional athlete career development a priority. The Athlete Book represents a major opportunity for brands looking to tap into this elite pipeline in multiple ways.”

Along with the digital capabilities The Athlete Book brings to employers, Game Plan offers the country’s leading athlete job portal as well as brand integration directly into eLearning content. The rapid expansion of its all-in-one development platform has made it a valued resource for over 275 college athletics departments supporting their student-athletes’ career transition.

“From our shared values to our complementary products, this is exactly the type of addition that will bring even greater value to our clients. We look forward to taking their athlete engagement to the next level,” said McCaffrey.

The addition of the Athlete Book now positions Game Plan to become the category leader in serving HALO sector companies including franchise area developers, franchisees, and corporate rollouts as these entities are natural career preferences for student athletes to continue their journey in and around the health and fitness industry. Through HALO Talks and HALO Academy, Game Plan intends to become the recruiting platform of choice in North America.

Drummond is excited to maintain an active role in the company as VP of Brand and Employer Partnerships. “In my new role I get to focus on building custom strategies to enhance employer brand and talent acquisition efforts. For campus recruiting teams looking to recruit a diverse & high-grit population, look to athletes and know we have your perfect Game Plan.”

No financial details of the transaction were announced.

About Game Plan
Game Plan is a pioneer in the intersection of education, sports, and technology. Since 2008, it has been dedicated to guiding 100% of athletes through 100% of their journey. For more information, visit

About The Athlete Book
The Athlete Book, a HALO portfolio investment of Integrity Square, provides job education, employer introductions, and placement services for college and professional athletes. As a leader in career development, its mission is to uncover athletes’ true identities in order to connect them with the right jobs. For more information, visit

Worth Gregory, Head of Marketing, Game Plan
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