Game Plan and LifeBrand partner to bring social media reputation building to college athletes

GREENVILLE, N.C. – November 22, 2022 – Game Plan, the leader in total athlete development, and LifeBrand have partnered to bring social media reputation building to the Game Plan platform. LifeBrands A.I. technology allows users to scrub their social media profiles for potentially harmful posts dating back to the creation of their account. After LifeBrand scrubs the accounts, they give users the ability to edit or delete the posts in question, helping them to build and maintain a positive brand online. By joining the Game Plan Expert Network, LifeBrand will be able to share its knowledge and insights around this topic, directly to the athlete.

“At LifeBrand, we aim to help people build stronger personal brands through social media,” said Jemma Barbarise-Kelley, Co-Founder and Chief Operating Officer of LifeBrand. “Partnering with Game Plan further expands our reach to student athletes.”

This new partnership marks the first for LifeBrand in the Athlete Development space.

“We feel that Game Plan is a perfect partner for us because they make strategic decisions that put their athletes and students first, while prioritizing education,” added Barbarise-Kelley.

LifeBrand’s channel features videos and blog articles on the importance of maintaining clean social media accounts, social media management, a testimonial from Philadelphia Eagles wide receiver Devonta Smith, and more.

LifeBrand currently works with multiple professional and college sports organizations. By partnering with Game Plan, they are able to expand their reach and directly educate and engage over 150,000 athletes across 800+ athletics organizations.

The content collaboration is the latest for Game Plan, which works with businesses, organizations, and thought leaders around the country on developmental programming tailored to the journey of the athlete.  It continually seeks partners who will enhance its leading education and career services platform.

About Game Plan

Game Plan is a pioneer in the intersection of education, sports, and technology.  Since 2008, it has been dedicated to guiding 100% of athletes through 100% of their journey.  For more information, visit

About LifeBrand

LifeBrand is the leader in social media detection and monitoring through the use of machine learning which scans past social media history, monitors accounts in live time, and flags/deletes content that could be potentially damaging based on key words and phrases. LifeBrand also offers a Social Media Awareness and Accountability Certification (SMAA) for individuals and companies to better learn responsible social media use.


Worth Gregory, Head of Marketing, Game Plan
(855) 772-4263