Athlete Viewpoint to Continue Its Leading Data Collection Platform as Game Plan Analytics

GREENVILLE, N.C. – June 22, 2022

Game Plan, the leader in total athlete development, is pleased to formally announce the successful integration of Athlete Viewpoint after acquiring the survey and data assessment firm in September 2021. Athlete Viewpoint is now Game Plan Analytics, elevating the all-in-one education and career services platform to new heights.

Game Plan Analytics features are now available to the company’s nearly 900 athletics organization partners. It serves as a comprehensive, expert solution for capturing, analyzing, and responding to the voice of the athlete quickly and efficiently.

“The sports landscape is truly entering unprecedented territory, particularly in the college space. We simply can’t lose sight of the athlete’s perspective,” said Vin McCaffrey, Game Plan CEO. “Unification of our eLearning and career services with Athlete Viewpoint’s world-class analytics platform makes our solution even more effective for all partners navigating these new challenges.”

Athlete Viewpoint was founded in 2016 by leadership and board certified coach Jennifer Cross and former NCAA Division I athletics director Michael Cross. It quickly became a prominent analytics tool for extracting stronger, more actionable feedback on the student-athlete experience.
Game Plan began to integrate Athlete Viewpoint’s curated survey library, proprietary dashboard, and industry benchmarking abilities into its existing platform immediately following the acquisition. Not only was the process seamless, but it also allowed for the introduction of brand-new features such as “Tell Us,” which allows for confidential or anonymous reports from athletes with ongoing feedback on their experiences.

Jennifer Cross, who continues to serve as Game Plan’s Vice President of Professional Services, said responses to the combined solution have been extremely positive. “Administrators see the value of applying research analytics directly to eLearning content for programming that better meets student-athletes’ needs. We’re also hearing how much Game Plan’s holistic platform has provided relief for athletics departments facing financial and personnel challenges like never before. This is exactly the synergy of student feedback and staff support we envisioned.”

“The partnership between Game Plan and Athlete Viewpoint is a game changer for our athletic department,” said Marlon Dechausay, University of Memphis Sr. Associate Athletics Director for Student-Athlete Welfare.

Memphis was an early adopter of the “Tell Us” feature once Game Plan began offering it at no charge to all partner organizations. According to Director of Athletics Laird Veatch, “It gives our student-athletes the opportunity to provide real-time information that greatly benefits us as we continue our efforts to improve their overall experience.”

Game Plan Analytics will play a key role in the company’s robust measurement system as it continues to expand through strategic acquisitions, content collaborations with industry thought leaders, and groundbreaking new initiatives in athlete education and career development.

About Game Plan

Game Plan is a pioneer in the intersection of education, sports, and technology. Since 2008, it has been dedicated to guiding 100% of athletes through 100% of their journey. For more information, visit

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Worth Gregory, Head of Marketing, Game Plan