Game Plan Joins Forces With BridgeAthletic

Today we are very excited to announce that we are joining forces with BridgeAthletic, the premier provider of strength and conditioning software. The combination of BridgeAthletic and Game Plan offers the industry's first integrated athlete development solution trusted by every major professional sports league and more than 10,000 sports teams and tactical groups globally. You can read the full release here.

The industry-defining athlete development platform created by the combination of BridgeAthletic and Game Plan was facilitated by strategic growth capital led by W3, a Colorado-based family office with a history of investing in category-leading sports and fitness companies. The growth capital will enable BridgeAthletic to fully integrate Game Plan’s learning management system while also expanding upon BridgeAthletic’s best-in-class technology and algorithmic engine. This resulting integrated solution combines training and online learning to create a data-influenced athlete development continuum defined as "Train, Learn, Adapt."

“We are very excited to join forces with BridgeAthletic to build the first-ever integrated athlete development platform,” said Mike Banville, CEO, Game Plan, and SVP, BridgeAthletic. “By leveraging Bridge’s best-in-class technology resources with our industry-leading online learning capability, we can create the next generation of performance experiences for all.”

We’ll have more exciting updates in the coming weeks and months. For more information on the combination of BridgeAthletic and Game Plan, please visit