Game Plan Adds Brian Roberts as Industry Specialist - Youth Sports

Game Plan is proud to announce the addition of Brain Roberts as an Industry Specialist – Youth Sports. Brian will work with Game Plan’s Athletic Organizations team as they work with youth organizations to optimize the development of elite youth athletes as well as providing education to their parents/guardians.

Brian is a passionate and forward-thinking Youth Soccer Club and MLS Academy Leader, establishing an exceptional portfolio of achievements. Over the last 7 years, Brian has held numerous roles with Chicago Fire FC, a founding and current member of the MLS.

While at the club, Brian developed and implemented the Performance, Advisory, and Support Service (PASS) program, which advanced the short, medium, and long-term mental development processes of academy players and coaching staff. It is being used across the MLS. Highly skilled and proficient in whole club development, Brian also sat on the executive leadership team that shaped the strategic direction of Chicago Fire FC’s business and sporting units. Brian is also adept on the soccer side, overseeing the growth and development of a Fire Junior affiliate network from 400 to 13,000+ youth players. In his spare time, he coaches and continues to work with various entities on club, coach, and player development.

“We are excited to have Brian Roberts join the Game Plan team as an Industry Principal”, says Christian Kuehne, EVP of Athletic Organizations at Game Plan. “Brian brings a wealth of knowledge from the world of elite youth sports and as a former Game Plan user at the Chicago Fire Academy he has unique insight into how Game Plan can be used to enhance the development of young athletes and their parents.”

About Game Plan

Game Plan’s comprehensive software platform integrates mobile-first eLearning as well as virtual mentorship and career services, uniquely designed for athletic organizations. Game Plan works with 750+ athletic departments and organizations with over 240,000 courses completed yearly. Our eLearning courses provide student-athletes ultimate access and flexibility while equipping both athletics departments and the conference office management tools and insight to ensure outstanding experiences and outcomes. To learn more about Game Plan, please visit