Game Plan Acquires Data Collection and Analysis Platform Athlete Viewpoint


Game Plan, the leader in total athlete development, today announced its acquisition of Athlete Viewpoint, the foremost provider of survey and data analysis for athletics organizations. The deal reinforces Game Plan’s position as the leading full-service platform for athlete development, education, and career services.

Game Plan’s leadership team articulated a compelling vision about how we could offer a single service that unites data, benchmarking and education. We’re excited to bring these unique benefits to our more than 350 combined partner organizations.
Jennifer Cross, Athlete Viewpoint Co-Founder

No financial details were announced, but company leaders confirmed that integration of the businesses will begin immediately.

Capturing the voice of the athlete is always powerful, but never more so than right now. Athlete Viewpoint’s unrivaled ability to quantify and measure this voice means we can be even more precise in guiding high school, collegiate, and professional athletics organizations.
Game Plan CEO, Vin McCaffrey