Game Plan Set to Launch Certification Program for Proprietary Assessments

The leader in total athlete development is excited to announce the launch of a proprietary assessment certification program. Game Plan’s Athlete Interest Inventory and Next Play Pro Assessments have been completed by more than 10,000 athletes at various levels of competition – high school, college and professional – to help with major selection, career exploration, and identity transition. The new certification program will be offered to all Game Plan customers and will provide information on how to facilitate conversations on assessment results with athletes.

“Over the years we have received phenomenal feedback from college and professional athletes on the insights gained from the Athlete Interest Inventory and Next Play Pro Assessments,” said Christian Kuehne, Executive Vice President of Athletic Organization at Game Plan. “This certification will equip athlete development professionals with the tools to have meaningful conversations with athletes on major selection, identity transition, career development, and preparation for life after sport based on valuable data gained from the assessments.”

The Assessment Certification Program, which will be offered twice a year, is initially being offered in June 2022 to a test group. This fall, registration for the program will open up to all existing Game Plan customers. At the end of the program, participants will receive digital certificates of completion which can be shared across their networks.

“We’re thrilled to be rolling out this offering for Game Plan administrators,” said Tayler Onion, Game Plan’s Head of Curriculum Development. “It’s a great incentive for staff at our partner organizations to have more meaningful and individualized conversations with their athletes.”

If you’d like to be on the waiting list for the fall 2022 cohort, please email Tayler Onion at


The Next Play Pro Assessment was created exclusively for Game Plan in 2015 by Dr. Nathan Wiita and his team. After a two-year research period where Dr. Wiita and his team examined the athlete identity transition, they were able to create the Next Play Pro assessment. The assessment aims to provide personalized insight regarding the most difficult aspects of the post-athletic transition and includes potential strategies to effectively adjust to life and work after an athletic career.

Through their research, the team identified eight categories which athletes identify most strongly with their athletic experiences. Those categories include Identity, Structure, Support, Status, Stewardship, Camaraderie, Competition, and Feedback.

Dr. Wiita and his team also created Game Plan’s Athlete Interest Inventory assessment, which is based on a framework developed initially by Dr. John Holland. Dr. Holland’s work has been used in career development since the 1950s, and it is widely used to categorize personality types, work environments, and fields of study. It states that:

  • There are six basic categories of personality.
  • There are six corresponding categories of work environments.
  • Most people and work environments are a combination of categories.
  • Work environments are formed by the people who work in them, ​not ​by the tasks that are done.

The Athlete Interest Inventory codes personalities into six categories (conventional, artistic, realistic, enterprising, investigative, and social) based on interests and suggests potentially satisfying college majors, career fields, work environments, and job titles.  


Game Plan’s comprehensive software platform integrates mobile-first eLearning as well as virtual mentorship and career services, uniquely designed for athletic organizations. Game Plan has over 300 athletic organizations with over 240,000 courses completed yearly. Our eLearning courses provide student-athletes ultimate access and flexibility while equipping both athletics departments and the conference office management tools and insight to ensure outstanding experiences and outcomes. To learn more about Game Plan, please visit